Our Story

On many occasions, the two co-founders discussed their frustrations in finding unique & meaningful jewellery pieces. Their search for jewellery that resonated with & represented both their sense of identity & their story seemed never-ending.

As a result of a shared passion for creative fields such as fashion, art, history, & culture, jewellery design seemed like a logical next step. As a result, they sought out the next element of differentiation; one that would be contemporary, yet timeless & durable at the same time.

KA realised that if no one was catering to their needs, there must be others feeling the same frustration. They were interested in pieces with a deeper meaning, going beyond just trend-driven consumption. Fueled by inspiration, they approached the development of a new conceptual story. Out of this process, the concept of 'EVOKE' was born.